Business correspondence is effective when it:
· Is targeted to a specific, appropriate reader.
· Uses language the reader understands.
· Has a clear purpose.
· Has the right tone.
· Gets to the point early and stays on point.
· Is well organized.
· Provides context for understanding.
· Includes all necessary information.
· Has a strong introduction and conclusion.
· Uses accurate grammar, punctuation, and spelling.
· Avoids jargon and idioms.
