Tone conveys attitude and how readers respond to your message. It also communicates your image and your company’s image to your reader.
Tone is affected by:
· Word choice
· Pronoun usage
· Sentence structure
· Format
Most people respond favorably to a warm, friendly, courteous tone, which requires you to write in a natural, conversational style. To do this, concentrate on expressing your points, not impressing your reader. Be direct and get to the point.
Use positive, not negative, words. Avoid words such as “you claim,” “failed to, “neglected to,” and “lack of,” and statements that begin with “if.”
